Juvia’s Place Nude Velvety Matte Lipstick
TL;DR – These lipsticks offer rich, pigmented nude shades that don’t look ashy or chalky. The formula is creamy, glides on smoothly, and delivers a velvety matte finish that feels lightweight but can be slightly drying without lip prep. Muted, Toffee and Cocoa are great for deeper skin tones.
The breakdown
The Nude Velvety Matte Lipstick collection from Juvia’s Place isn’t exactly new, but it’s one of those staples that deserves a second (or first!) look. If you’ve never tried them before, now’s your chance to see what all the fuss is about. With shades specifically crafted to complement brown skin tones and a formula that delivers on both comfort and pigment, this range has stuck around for good reason. Let’s dive in and see what makes it such a favourite—and whether it’s worth a spot in your makeup bag.
The Pros
Pigmentation for Days: These lipsticks pack a decent amount of colour payoff, even on deeper lip tones, with no need for too much layering. The richness of the formula means you get vibrant, true-to-tube shades every time.
Brown-Skin Approved Nudes: Juvia’s Place clearly had brown skin in mind when creating these shades. Whether you’re looking for something understated or bold, the range hits the mark with options that enhance, rather than wash out, deeper complexions.
Soft Matte Finish: Unlike some mattes that can feel heavy or overly dry, this formula strikes a nice balance. It’s lightweight and comfortable for hours of wear without sacrificing the chic, velvety finish.
Easy Application: The soft and creamy texture glides on effortlessly, so you don’t have to wrestle with tugging or patchy application. Even if you’re in a rush, you can nail your look quickly and smoothly.
Versatility Across Occasions: From work-friendly neutrals to sultry chocolate tones, this collection is perfect for any vibe. You can easily transition from a daytime look to a night-out glam with just a quick swap of shades.
The Cons
Drying for Some: It’s matte, so if you don’t prep your lips (exfoliate and hydrate!), you might notice it settling into fine lines.
Needs a Liner for Precision: OK, maybe not a need but for the majority of us with fuller lips or for the bolder shades, a lip liner helps keep things neat – see below for some suggestions.
Touch-Ups Required: The transfer is high on this so after meals or drinks, you’ll likely need a quick reapplication, but that’s pretty standard for most lipsticks.
Suggestions
Now, choosing a lippy can be a bit of a pain when it becomes too overwhelming (which is easy to do) so I’ve thrown in some suggestions below to help you get started.
Muted (Rosy Neutral Nude)
Why You’ll Love It: A soft pinky-nude that works beautifully on medium to deep skin tones. It’s perfect with a light hand and a polished, everyday look.
Best Lip Liner: Fenty Beauty Flypencil in Spiced Plum or MAC’s Whirl for a seamless blend.
Toffee (Warm Brown Nude)
Why You’ll Love It: A rich caramel brown that enhances deeper complexions without washing them out. Perfect for an understated yet sophisticated vibe.
Best Lip Liner: MAC Chestnut or NYX Espresso to add depth and definition.
Cocoa (Deep Chocolate Nude)
Why You’ll Love It: A bold, chocolatey nude that gives a sultry look on rich skin tones. Ideal for when you want your nude lip to stand out a bit more.
Best Lip Liner: NYX Downtown Beauty or Juvia’s Place Brownie for that flawless finish.
Final Verdict
The Juvia’s Place Nude Velvety Matte Lipsticks are a must-try if you’re after nudes that truly complement brown skin. The rich pigmentation (esp with Cocoa) and soft matte formula, hits all the right notes. That said, make sure your lips are prepped to avoid any dryness, and keep a lip liner handy for the most polished look.
These matte lipsticks are widely available, so you can find them at various retailers. However, if you want a straightforward way to browse through all the shades and get the full range of options at once, the brand’s official website is definitely the best place to check out. You can get each one for about £12.5 or about $15 here.
