Too Faced Born This Way Concealer
TL;DR – A winner for brown skin with its wide shade range, natural-like finish, and (super) full coverage. It’s great for concealing, highlighting, and contouring, but employ your lightest of hand because it’s a thick formula. There is a chance of oxidisation so it’s best to test your shade first! Overall, it’s fab if you want a polished, long-lasting look, but you might need to tweak your routine to make it work perfectly for you.
The Specifics
Finding a concealer that checks all the boxes for brown skin can feel like looking for a needle in a haystack, but Too Faced promises big things with their Born This Way Multi-Use Sculpting Concealer. It’s marketed as hydrating, long-wearing, and versatile enough to conceal, contour, highlight, and retouch. So, does it deliver? Let’s take a look.
Pros: What’s Good?
Shade Range: With over 30 shades, the Born This Way Concealer earns points for being inclusive (check out Ganache). Brown skin beauties, this range genuinely offers options for deeper skin tones and undertones. (No ashy disaster zone here, yay!)


Finish: The finish strikes a sweet spot between matte and dewy, giving you a natural, skin-like glow. Perfect if you’re into that “I woke up like this” look.
Coverage: It’s full coverage but doesn’t feel cakey. You can easily camouflage dark circles, hyperpigmentation, or those random blemishes that pop up at the worst times.
Longevity: It stays put for hours without creasing too much—ideal if you’re powering through a long workday or dancing the night away.
Versatility: It’s not just a concealer. You can use it to sculpt cheekbones, highlight the high points of your face, or even as a light base for a minimal makeup day. Really like multi-use products like this!
Cons: What’s Not So Good?
Oxidation: OK, so as with so many things when it comes to make up, this will depend on your situation. There is a chance that some shades can oxidize, meaning the colour gets darker after application. Best thing to do is make sure you test the shade on your skin, wait a bit, then see if the shade remains the same as when you first applied it.
Thick Consistency: While the coverage is great, the formula can feel a bit thick. If you’re heavy-handed, it might look too obvious, especially in textured areas.
Price Point: It’s not the most budget-friendly concealer out there, so if you’re on a tight budget, it might be a splurge.
Dryness on Certain Skin Types: Despite its hydrating claims, some people with very dry under-eyes have mentioned it clings to dry patches. Prep your skin well before diving in.
Final Verdict
The Too Faced Born This Way Concealer is a solid choice if you’re looking for a high-coverage, multi-tasking product that works well for brown skin. Its inclusivity, versatile formula, and natural finish make it a standout, but you’ll want to watch out for potential shade changes and dryness if you have drier skin.
So, should you add it to your cart? I say yes! You can view the full shade range on their website here. Full size is currently on sale for £23.25 (normally £31). In US side, you’re looking at around $36 for the full size.
