Urban Decay 24/7 Glide-On Waterproof Eyeliner
TL:DR – A standout for brown skin tones, offering bold, potent pigmentation and a creamy formula that glides on easily. With over 30 shades in matte, metallic, and shimmer finishes, it’s very versatile for any look. Its pencil format gives better control though you’ll need a sharpener and some care to avoid breakage.
While it’s waterproof, it may require a primer on oily lids and isn’t ideal for super-precise lines. At £14/$25, it’s a splurge, but the quality and shade range make it a worthy investment for eyeliner enthusiasts.
Now, the details
When it comes to versatile, high-quality eyeliners, Urban Decay’s 24/7 Glide-On Waterproof Eyeliner is hard to ignore. With its vast shade range of about a million (OK more like 35), buttery texture, and long-lasting formula, it’s a beauty staple for many. But how does it fare for brown skin tones? Let’s take a look.
The Pros
Pigmentation That Pops: One of the best things about this eyeliner is its rich, bold pigmentation. Whether you’re reaching for a bold metallic like “Deep End” or a warm neutral like “Demolition,” these liners deliver vibrant, true-to-colour pigmentation that doesn’t fade or get lost on deeper skin tones. Even their pastel shades pack a punch, ensuring they complement and stand out beautifully against brown skin.
Smooth Glide, Better Control: The texture of this pencil is next-level smooth. It glides on like butter—no tugging, no skipping—and gives you full control, which is a win for precision or creative eye looks. And let’s talk longevity: because it’s a pencil, you don’t have to worry about it drying out the way liquid liners tend to. It’s reliable, and we love that.
Options Galore: With over 30 shades across matte, metallic, and shimmer finishes, this liner has something for everyone. Whether you’re a fan of classic blacks and browns or love experimenting with vibrant blues, greens, and golds, there’s a shade to match your mood or outfit. Plus, the pigmentation ensures these colours don’t just work—they pop on brown skin.
Waterproof and Long-Wearing: This eyeliner does not mess around when it comes to staying power. It’s waterproof, sweatproof, and tears-proof, making it great for long days, nights out, or even emotional movie marathons. Once it’s on, it’s staying on—though you’ll need a solid makeup remover to take it off.
What to Keep in Mind
Get your sharpener ready: Yep, these aren’t twist-ups. This might feel less convenient compared to retractable liners, but on the flip side sharpening ensures you get a crisp, fresh tip each time. That said, if you’re used to pencil liners, keep in mind that sharpening too much can sometimes cause the product to break off in chunks, so a little care goes a long way.
Soft Formula, Quick Set: The creamy consistency is a double-edged sword—it’s great for blending but sets quickly, leaving little room for error. If you like to smudge your liner or take your time perfecting the look, you’ll need to work fast.
Durability on Oily Lids: While waterproof, the formula can fade or smudge slightly on oily lids if not paired with a primer. Using an eyeshadow base can help lock everything in place.
Not Ideal for Precision: While fantastic for smoky or blended looks, the soft pencil isn’t the best tool for super-sharp, precise lines. If you love a razor-sharp cat-eye, you might need to combine it with a liquid liner for that clean finish.
Price Tag: At around £14 and $23 a pencil, it’s not the most affordable option, but the quality, performance, and shade range make it feel like a worthy investment—especially if you use eyeliner daily or love experimenting with colour.
Final Verdict
The Urban Decay 24/7 Glide-On Waterproof Eyeliner is a fantastic pick for brown skin tones, offering rich pigmentation, a wide shade range, and a creamy, easy-to-use formula. Its pencil format gives you more control and ensures the product doesn’t dry out, though you’ll need to keep a sharpener handy for maintenance.
While it might not be the best choice for precision lovers or those looking for a twist-up option, it shines when it comes to versatility, colour payoff, and staying power. If you’re looking for an eyeliner that performs as beautifully as it looks, this one’s worth the investment.
Want to give it a try? You can get them at the following locations
